The Concept

With over 10 years of experience from accessories to apparel brands cultivated across the fashion capitals of London, Milan and Berlin, La Niche was born for a specific scope: in a fashion world so saturated with brands, I wanted to create a safe and familiar space for retailers to navigate new brands and discover talents.

La Niche shall not only distribute — we curate and build every partnerships.

Our focus is in the European markets, with a network that varies from department stores to multi brands and concept stores.

Every brand is selected for its vision and commitment to quality.

“I want to take time to get to know the people behind the brand - to hear YOUR stories, to truly understand each brand's DNA, aspirations in each target area and ideal customer.”

This allows us to craft distribution strategies that feel organic and costumised — building relationships that last, beyond a single season.

Love. Lavinia x